Using a Mediation Test to Determine the Causes and Effects of Vietnamese City-Based Consumer Patriotism
This study developed the measurement model of consumer patriotism, proposed by Ngoc and Trong (2018), in the context of Vietnamese city-based consumers.In addition to testing the u11-200ps stability of the measurement model for consumer patriotism, the study focused on investigating the role of cause and effect in consumer patriotism, using the med